Mumbai: Approach Entertainment ( www.approachentertainment.com ) , leading & award winning Celebrity Management, Films Productions, Events, Films Marketing and Entertainment Marketing group having pan-India operations has engaged young Indian television actor, presenter, and stand-up comedian ‘ Saloni Daini’ for an Event in Cidade Resort, Goa. It was a personal event for a Goa based entrepreneur. Apart from Saloni, Big Boss fame Payal Rohatgi also performed in the event with a dance troupe from Mumbai. Approach Entertainment is a leading Celebrity Management, Films Productions, Events, Films Marketing and Entertainment Marketing solutions company in India.
Saloni, also known as Gangubai (a fictitious character she often plays in her acts), is a young Indian television actor, presenter, and stand-up comedian from Pune India. She is one of the youngest comic stars on TV.
Her claim to fame is that she is the youngest contestant of "Chhote Miyan", a comedy reality show on Colors TV channel. She was declared the winner of Chhote Miyan on 7 March 2009.
She has faced the camera from the age of three, acting in Marathi serials and Marathi and Hindi films, and has released a music album for Disney. She also mimicks film stars and politicians, and was seen in the promos of Shah Rukh Khan's Kya Aap Paanchvi Pass Se Tez Hain.She is one of the contestants of 2009 comedy reality show "Chhote Miyan Bade Miyan" on Colors TV channel. Her onscreen partner is Rajiv Thakur.
In 2010, she appeared on Comedy Circus Mahasangram (2010) series on Sony Entertainment Television. She is again partnered with Rajeev Thakur.
Approach Communications has set up a specialized division ‘Approach Entertainment’ for Celebrity Management, Artist Management, Events, Talent Management, Films Productions, Line Productions for Films and Entertainment Marketing services. The company has full fledged divisions for Celebrity, Artists and Talent Management, Bollywood Films Productions, Line Productions Services for Films, Line Productions services for Ad Films in India, Events Management Services, Films Marketing and Promotions, Distribution for Bollywood Films and other integrated entertainment services. The fast growing celebrity management and films marketing agency has started a new initiative for low budget bollywood films. The films marketing company will be offering entire marketing, promotions, distribution, In Film Advertising, Brand Partnership, Events and other integrated solutions to films producers.
Commenting on the Celebrity, Artists and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said 'Approach Entertainment believes in Integrated Celebrity Management and Entertainment solutions and we have worked in Film and Celebrity management in the past. From some time now, we have been developing our capabilities in Events, below the line promotions, online PR and Digital Marketing and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed few performing artists to market exclusively. The agency is also planning to sign up some Bollywood personalities exclusively’.
Sonu Tyagi has worked in the film industry as an executive producer for a film in the past. The agency has already handled 5 films for In-film placements, numerous Celebrity Brand endorsements, Events, marketing and other tie ups.
Approach Entertainment, which is just in 3 years of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 7 cities of India with its headquarters in Mumbai and branch offices in Delhi, Gurgaon, Noida, Hyderabad, Lucknow, Chandigarh, Dehradun, Meerut and Ghaziabad. The fast growing Celebrity Management and Entertainment Marketing agency has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.
Agency is very excited about future prospects and soon entering in publications in a big way. It has already carved a niche in strategic celebrity management services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Entertainment has full- fledged operations in Celebrity Management, Artists Management, Talent Management, Events Management, Films Productions, Line Productions for Films, Films and Entertainment Marketing services as well.
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