Last week we went through what pages are essential for the success of your site and the elements to make your site easy to use. This week we’re going to walk through how to gather solid content for your website and how to promote your website.
This week we’ll cover:
First you need to consider whether you will write your own content or hire a freelancer to do it. This falls under the same considerations as your web design. If you don’t feel comfortable writing it- hire someone to do it for you. There are benefits and downfalls to each choice. You really have to go with what is better for your business.
The cost of a freelance can range per page, per word count or per hour depending on the freelancer. If you have no experience in SEO or writing web content, the best choice is to get a freelancer. It’s better to have it done right the first time, then to constantly revise until it works.
Once you have your plan of action and your content it’s time to put it all together. You need to upload or paste the content into the pages of your site, check all the visuals and publish it. If you’re working with a webmaster you give them everything to take care of.
There are a few easy ways to promote your new website and we’ll take you through them:
Give your website about a month and you will be able to start seeing the analytics of how your site is performing. With the knowledge of your stats you can see where you need to changes things in your site to better meet your goal. This method of testing and measuring is essential to the success of your website.
Next week we’re going to venture into the world of blogging and how a simple blog can boost your exposure. Blogs are as popular as ezines and readers visit their favorites every day. When you have a blog you have an open voice to share with your readers on a more personal level than an article or on your website.
Posted: October 31, 2012, 4:21 pm
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