Last week we took a peek at the online marketing world for small businesses and the amazing material we cover. Now that you know a little more about the program, I want to take a moment this week to talk about why online marketing is essential to the success of small businesses.
If you’re working through this program then it’s likely you have little to no experience with online marketing. In this respect you are missing out- Big. Online marketing offers you the opportunity to expand your customer base, save on advertising costs, and grow your brand awareness. Even huge corporations, think Pepsi and Wal-Mart, find online marketing amazingly lucrative for a bargain.
Consider the benefits of online marketing:
As you delve more into the online marketing process you’ll find other benefits. As a small business you don’t have much of a marketing budget to work with. Online marketing offers you PPC ads where you only pay for customers who respond. Think of how much you would save if you only had to pay for the flyers that generated calls.
When you only tap into a fraction of your customer base, you are leaving money on the table. You can broaden your customer base by selling products online, attracting out of town business, and working with affiliates.
Next week I’ll show you how easy online marketing is. Anyone can market their small business online. Yes, anyone! I will also show how you don’t have to do it all yourself. The ease of online marketing is the key to expanding your business with an online avenue.
Posted: August 24, 2012, 6:22 pm
Business Finance Network is a business growth network providing small business owners and entrepreneurs access to all the tools, resources and support they need to grow their revenues and profits...