Last week we talked about the benefits of online marketing. Online marketing is essential for small business because you get the most marketing power for the smallest budget. You can easily work online marketing into your current marketing plan and utilize them together. This week I’ll show you how easy online marketing really is. Anyone can do it. Anyone.
Even if you don’t use the Internet you’ve heard of Facebook, Twitter and LinkedIn. These are major social networks where millions of people connect every day. Companies all over the world are now utilizing this to generate sales, brand awareness, and draw in a new target market. You can do the same thing.
If you have a current Facebook account you know how easy it was to set up. You can simply add a business page to your account and start interacting with locals, out of towners, and other business owners. Offer special web-only deals, conduct giveaways, and build a new following. We’ll go through Facebook and Twitter a little more in-depth in a later post. If you’re ears are perked up about social networking then wait for the material to come over the coming weeks or to fast forward your progress watch my guided tour www.i-strategymarketing.net/guidedtour.
So, you know about social networking already. What about all those PPC ads everyone is talking about? Those aren’t as difficult as they seem either. There is a bit of a science and suave to writing an ad, but getting your account going and ads up is easy. I will talk all about PPC ads and how you can tailor your ads for the best results as we go.
Another easy aspect of online marketing comes in the form of a customer newsletter. When is the last time you sat down, created a newsletter and mailed them to every customer in your database? That would be a ridiculous amount of work. When you are working online you have to ability to find a great template and construct a well-crafted newsletter within a couple of hours. Once you have everything ready to go you simple select those in your database to receive the newsletter via email and click ‘send’. It’s just that easy. With online newsletters you also have the opportunity to track who opens, unsubscribes and responds to your newsletters.
You can see with these simple to use tactics that online marketing is not as scary as it seems. Next week we’re going to take a look at the parallels between online and offline marketing. They’re not as different as you think.
Posted: August 29, 2012, 8:01 pm
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