Last week we talked about how easy online marketing really is, even for a beginner. You can market your business online in a variety of ways. With so many avenues to choose from you can custom tailor your online marketing plan for your specific advertising needs.
This week I want to share with you the parallels between online and offline marketing. They may, at first glance, appear to be completely different, but they are actually the same strategies with different delivery methods.
Consider customer contact methods like newsletters, postcards, and promotions. Offline you go through the work of creation, printing, and mailing. The cost can be high and the labor intense. When you take those strategies online and use email as your delivery method the cost becomes only the expense of your autoresponder and the time a fraction. Most autoresponder programs have templates for all of these promotional tools and it can take literally ten minutes to put together a postcard and email out to your database.
Let’s take a look at a Yellow Pages ad compared to a Google places listing. If you really want to be noticed in the Yellow Pages you have to pay extra for a larger size, border and the inclusion of images. It can get pretty spendy and you have to do it every year. With Google places you submit one- for free- and your business will pop up at the top of search results with a map of your location.
Once you start to breakdown the marketing strategies you’re used to working with, you will see how similar they are to the strategies you’ll be working with in this online marketing book. You don’t have to stop using offline marketing strategies, just compare the benefits and make the smartest choice for your business.
Next week we’re going to take a look at the basics of Marketing Online. While you have the ability to choose material on a free floating basis using the internet, I’ll group my blog so you can digest the knowledge in a smooth and chronological manner.
Posted: September 5, 2012, 3:00 pm
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