Last week we talked about how to build a solid foundation for success in your online marketing adventure. This week we’ll take a look at online presence and what it really means.
Your own website is just the start to building an online presence. It is important that you make yourself visible in the online world; visible to your customers, potential customers, and the competition. There are many new and exciting platforms on the Internet that help companies connect with their customers. You can learn about this when you watch my guided tour at
We previously explored the benefits of a great website, which is the foundation for building your online presence. In order to increase your ‘presence’ in the customer’s minds, consider ways to reach them and point them to your products. Social media such as Facebook and Twitter are taking over the online world. People spend more and more time on these sites, and companies can use that as a way to reach their customers. Soon we’ll discuss some ways you can use social media to benefit your company.
You’ll also learn how to utilize a blog to draw in new leads and sales. Your blog should be an extension of your website with topics relating to your company. Your blog can also contain pages similar to your website and should also use a subtle call to action. This is a great place to give people more information about how to use your products and make announcements about special events.
Another strategy for building your online presence is article submission. There are a multitude of sites where you can submit articles relating to your business and point people to your products. We’ll give you a list of some of the most popular article submission sites and how to publish content that will drive traffic to your website.
Next week we’ll talk a look at the importance of a website and the components that make a successful website. You’ll see the difference in cost and effectiveness between traditional and online marketing.
Posted: October 3, 2012, 8:30 pm
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