Is Google facing a Global Vendetta?

    Strategic Digital Media LTD
    By Strategic Digital Media LTD

    I have read quite a few stories recently about the different corporations that seem to have a grumble with search giant Google and it seems that companies are turning their back on the big G for a variety of reasons.

    We recently reported in our blog pages that Mozilla Firefox has struck a decade long deal with Yahoo to be the default search engine for the Firefox internet browser leaving Google in the cold.

    The list of companies that seem to abandoning Google for other companies is growing somewhat with auction giants E Bay joining the ranks of those that are on the off and tech gods Apple quite likely to follow suit.

    EBay has recently made a move away from Google on its mobile text ads but have done so on the hush hush!, or at least without a fanfare and media circus. Until recently EBay used Googles network to serve syndicated text ads on the bottom of EBay’s mobile pages, utilising this service as a way to further monetize EBay’s content, as do retail giants Amazon.

    As far back as I can remember E Bay has featured Googles ads in this way but now it is using Microsoft’s Bing to provide this text ad service, at least on the mobile platforms for the time being.

    Conspiracy theories are rife through the internet with many blog and news sites claiming that E Bay’s move has been instigated in response to Googles recent updates which had huge adverse effects on E Bay’s organic listings costing shareholders a whopping $200 million in revenue, enough to make the eyes water.

    Personally I don’t buy that but it could be indicative as to why E Bay have only included the mobile platforms in this move, stopping short of an all-out move away.

    I have read quite a few stories recently about the different corporations that seem to have a grumble with search giant Google and it seems that companies are turning their back on the big G for a variety of reasons.

    In 2015 a decision will be made that could see Apple Inc also abandoning Google search network as a default. The vast majority of Googles phone search traffic comes from Apple Inc and a recent report in The Information claims that Apple receive around $1 billion a year from Google for the search agreement but it is it enough to stop Apple sharing a bed with Bing or Yahoo in the future?

    So it seems that changes are ahead in the world of Search engine results and paid listings on both desktop and mobile platforms, not only is Google having to worry about lower click volumes but it now has to worry about the above, and if Googles current woes are not enough it seems that the European Parliament is now also gunning for Google.

    According to a story released on The register.co.uk there is a somewhat feeble attempt at breaking up Google Corp itself….. Hmmm! I don’t quite see how that can be achieved but stranger things have happened.

    From an internet point of view, 2015 is going to be very interesting indeed.




    Original: http://www.strategicdigitalmedia.co.uk/seo-blog/4586556686/Is-Google-facing-a-Global-Vendetta/9106972
    By: Johnny G
    Posted: November 28, 2014, 4:05 pm

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