iBeacons: What it will take to drive mass adoption
Apple has always been admired for its highly innovative products and services. The same holds true for iBeacons technology that was released last year and it is now poised to be the next greatest technology. iBeacons are transmitters that use Low Energy Bluetooth technology to enable devices to speak to one another – or to interact with the physical world. And they can do it with micro-locating precision to engage users in their exact vicinity.
The potential of iBeacon is vast and companies from retail to entertainment and even sports franchisees are tapping into this realm to offer a highly versatile experience to the end user. There must be a simple solution in order to adopt new technologies by predicting consumer needs. Interest is definitely high from several business sectors including logistics and transportation. From consumer-centric approach, the future of iBeacons is look highly prominent in the enterprise sphere as well. The notion of this technology is, serve relevant information to the user depending upon whose iPhone interaction is going with. The challenges are still there, but the path taken by iBeacon surely has triggered a positive response across various sectors.
Source: Venture Beat
By: Jimmy Parker
Posted: August 27, 2014, 11:02 am
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