With the announcement of any new release or any app development, Tech giant war is rising at a fast pace and it has always been seen that this war continues to its rage. The assumption regarding which platform would lag behind and which will be the greatest hit among the market shares are being discussed by the people. Tech giants cater consumers with the lucrative opportunities and offers them with better technology experience. In this business world and tech industry, crisis between Android and iOS has emerged into the most ardent rivalry. And this tension projected as soon as the Google unveiled its entry into the smartphone market.
According to the researches, it has been observed that Google has proved itself better among the market shares in comparison to iOS. The news that has been buzzing around is that the Googles lead of the smartphone market is rising at a faster rate. as per the new reports generated, it was observed that at the consumption of varied mobile platforms, Androids market share attained a record 84.6 percent last quarter. So it is being said that Android has been successfully penetrated into the market and has taken over among its competitors. On the basis of adequate market share numbers, Android caters best visibility regarding its statistics and the revenue generated.
With the exclusion amount of market share among other mobile software platforms, Android’s continued growth has taken the glitters . Analytics made by the analyst recommended that within the last quarter Apple’s iOS market share drop down from 13.4 percent to 11.9 percent. Accordingly, 249.6 million units smartphone shipment was observed, which was higher in comparison to the previous year when it was 186.4 million units. It has always been the leading service provider and always proved its excellence in order to maintain its market presence. There is no denying the fact that Android devices caters with exclusive features rather than focussing only on visualization.
There have been high demands of economical smartphones in a few regions and Android growth has been driven due to this factor. As speculation runs high, It is being expected that android’s growth will get affected by the forthcoming iPhone 6 as a large number of users are surely going to switch on larger screen iPhones. On the contrary, if we observe revenue wise, then it is concluded that Apple has won in terms of profit share. According to the reports generated, iOS’s profit share was 87.4 percent. Let see that in the coming future who will maintain its more market presence and what other improvements are required to boost its market share.
By: Ridhima Gupta
Posted: August 13, 2014, 1:23 pm
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