Over the years, mobility has been the core of all software solutions ranging for enterprise centric to consumer centric. The smartphone industry in particular has gained with a huge margin with many platform coming to the forefront. According to a recent report by International Data Corporation ( IDC ) Worldwide Quarterly Mobile Phone Tracker, 95.7 percent sales of smartphones came from Android and iOS platform based smartphones in the fourth quarter of 2013. The year of 2013 was remarkable for the shipment of smartphones crossing the billion mark. There is a 4.5 percent increment in the sales of smartphones from what was in the fourth quarter of 2012 and 6.1 percent increment from overall sales in 2012.
Android holds maximum popularity because of its long list of OEM partners and range of devices. iOS phones, on the other hand, are limited to one brand with selective styles and higher prices than most other smartphones. Despite this fact, iOS along with Android has done fairly well in the mobility market providing rich user experience and choice of mobile applications.
The growing sales of smart phones wouldn’t not be same in a few more years and hence smartphone vendors are doing best to pull themselves in the market. They are also working on other high end market technologies where they can build their platform usage.
The overall shipment volume was 226.1 millions in the last quarter of previous year. Android’s market share for the 4Q13 was 78.1 percent. The shipment for the last quarter of 2012 was 161.1 millions, with an overall market share of 70.3 percent amidst entire range of smartphones. There has been 40.3 percent increase in the sales of Android phones over these years.
iOS has the least shipment with 6.7 percent of overall sales in fourth quarter of 2013 and 12.9 percent of the so far sales for this year. This platform is still popular but newer updates are still behind the scenes. According to IDC report, iOS phones might come with larger screen by this year.
Windows has done quite well almost doubling their sales in the quarter and this year. There has been 46.7 percent increase in the sales in last quarter and 90.9 percent this year. Windows had a market share of 3 percent in 4Q13 and 2.6 percent in 4Q12. Because of its large screen phones, the market is seeing immense rise in sales of windows phone taking the mobility world by storm with a percent of 89.3
This platform was expected to propel sales for its smartphones. But the platform has been experiencing negative percent decrement in its sales. The BB10 phones had a -77.0 percent shipment in 4Q13 and -40.9 percent shipment this year. The market share of BB10 in the last quarter of 2013 was 0.6 percent which had fallen from 3.2 percent shipment of 4Q12.
Android has had the fastest growth having the advantage of a number of companies working over the platform. Other of smartphone vendors are doing pretty well to rank better in the mobility market but Android and iOS are still the main market holders. With the increasing launch of other smart devices like tablets and wearable technology, the sales of smartphones will lower with time. In the mean time, upgrading platforms and launching mobile applications as per consumer interest will be beneficial for mobility enterprises.
By: Jimmy Parker
Posted: April 7, 2014, 12:56 pm
For more than a decade, Mobile Programming LLC, a Certified Mobile Application Development Company, has been providing high-end custom mobility solutions to its clients. We strive hard to provide...