Many new technologies has been adapted in this modern computing era. Technologies has changed the way by making great inventions with innovative ideas. Apple has created a benchmark by deploying its 700 million iOS devices ever since its inception in since 2007. The surprising pattern is the logistic curve it followed thus giving an indication of learning process in the market.As it was stated that 700 millions devices had been sold, but the total number of active units is likely to be lower.
If we take out the estimate on the basis of device replacement, than 500 millions are still supposed to be in use. The assumptions that were made from growth being near an inflection point affirmed growth of iOS.
Apple has proceeded through leaps and bounds in the last few years and laid a great impact on computing technology. So, it could be that iOS might accelerate further and would therefore imply nearly one billion iOS devices in use by the end of 2018. Although Apple might take longer to reach the milestone but it is an undeniable fact that its devices are likely to be used by most of the users.
The latest developments of Apple can be seen, but the strategy behind creating a large ecosystem is different. Apple is likely to drive recurring sales and have over 90 percent renewal rate on that basis which is far better than competitors. They have proved their existence that apple can reach half-a-billion users. This strong belief is the prominence that each current user could use two devices some day.
Apple commands two-thirds of industry profits even after one fifth of the world’s market share. Will this trend remain the same? By that time, competitors would have launched many devices. Let’s see whether they will overtake Apple’s App platform in terms of efficiency, durability, profitability and developer loyalty anytime.
By: Jimmy Parker
Posted: November 29, 2013, 8:29 am
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