Facebook is already flooded with advertisements in the right column. However, the new thing there is video ads. The videos play automatically in the newsfeed, sans audio right currently. Given the profound impact that videos have on buyers, this is expected to surge this year. There are also many ad campaigns and photo ads that are being successfully run on the website. And there is always the wonderful option of Facebook apps, which brands have utilized greatly in the recent past. Expect it all to increase this year.
Twitter is the new kid on the block compared to the others, but it has a lot of promise. Featured content tweets and follow suggestion are the main methods of advertising here. With their successful IPO, expect this micro blogging giant to step on the gas and come out all guns blazing this year with astute marketing innovations. One of the beauties is tailored audiences, and users also get tailored content based on their preferences.
We at Evomantra understand the importance of building your brand, loyalty, and customer base. We therefore design Social Media Optimization Campaign for businesses of all sizes keeping in view their...