Expect More Facebook and Twitter Ads in 2014

    Evomantra
    By Evomantra
    Expect More Facebook and Twitter Ads in 2014
    If there is one thing that has seen meteoric rise in the past couple of years, it is advertising on social media and networking websites. Social media advertising today is what search engine marketing was half a decade ago. While search engine marketing is definitely not over yet, social media advertising is certainly enjoying mammoth changes and an exponential rise, as it especially did the last year. Particularly, brands are expected to splash the cash on the two major social giants – Facebook and Twitter. Here’s a look at what to expect from them in 2014.

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    Facebook Ads
    Facebook is already flooded with advertisements in the right column. However, the new thing there is video ads. The videos play automatically in the newsfeed, sans audio right currently. Given the profound impact that videos have on buyers, this is expected to surge this year. There are also many ad campaigns and photo ads that are being successfully run on the website. And there is always the wonderful option of Facebook apps, which brands have utilized greatly in the recent past. Expect it all to increase this year.

    Twitter Ads
    Twitter is the new kid on the block compared to the others, but it has a lot of promise. Featured content tweets and follow suggestion are the main methods of advertising here. With their successful IPO, expect this micro blogging giant to step on the gas and come out all guns blazing this year with astute marketing innovations. One of the beauties is tailored audiences, and users also get tailored content based on their preferences.

     

    News Sourcehttp://www.evomantra.com/blog/social-media-marketing/facebook-and-twitter-ads

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