How Re-Nature reinvented Me, by Bob Fritz

    Bob Fritz
    By Bob Fritz

    Benicia, CA – Founder and CEO of Animal Naturals™, and creator of the ReNature™ brand of products for canine, feline and equine nutrition, Robert “Bob” Fritz is for the first time, sharing his own experience of adopting the ReNature™ lifestyle. In addition, the book, titled “How ReNature reinvented Me”, will also share the positive impact ReNature™ products and lifestyle had on Bob’s Jack Russell terrier, Cinder.

    Bob Fritz, who tilted the scales at 308 lbs till January 2012, lost over 100 lbs after adopting a ReNature™ lifestyle in just over a year by March 2013. The book will trace his and Cinder’s journey, detailing not just the weight loss but also the positive spin-offs from adopting a ReNature™ lifestyle. Cinder, who’s now 14 in human years, is still sprightly and energetic, thanks to the inclusion of ReNature products in his diet.

    ReNature™ lifestyle means to “restore to an original or normal condition”. ReNature™ is a lifestyle that restores humans’ connection to nature. It advocates an entire lifestyle that includes healthy eating, exercise, fun, rest and life for both the pet owners and their pets.

    “The birth of ReNature™ stemmed from two beliefs – one, that a return to a natural, healthy way of living for both people and pets was the only way to combat the lifestyle diseases; two, what’s good for the humans, is good for canines too,” said Bob Fritz. He would certainly know – having conducted several experiments in human and canine nutrition while formulating his ground breaking range of ReNature products.

    Through the book, Bob says he hopes to convince more people about the efficacy of adopting a ReNature™ lifestyle and ReNature™ products for their pets. “Many people still wonder if adoption of human grade food in canine and pet diet is indeed as beneficial as it is said to be. I hope that sharing my experiences through this book will help eliminate whatever scepticism they may have harboured,” he said.

    While Bob’s weight loss after adopting a ReNature™ lifestyle is well known, the book will also highlight how Cinder, despite her advancing years, not only has all her faculties intact, but displays none of the symptoms of old age – such as reduced joint mobility, sarcopenia or muscle loss and reduced immunity. That, Bob feels, will be the ultimate testament to ReNature’s™ efficacy in providing canines with a healthier life.

    For more details, contact (877) 922-8362 (toll free) or visit

    Bob Fritz

    Bob Fritz

    The company has come out with three new products, targeting horse-owners, formulated keeping in mind the dietary requirements of horses.