Repeat Offenders Face More Severe Penalties: Matt Cutts

    By Evomantra
    In a recent Google webmaster help video, Matt Cutts, Google’s head of search spam, addressed the topic of recovery from penalty and repeat offenders. He clearly pointed out that repeat offenders are handed a much stronger penalty, while those who have crossed the spam filter just once recover faster.
    “Google tends to look at buying and selling links that pass PageRank as a violation of our guidelines and if we see that happening multiple times, repeated times, then the actions that we take get more and more severe,” Mr. Cutts noted. “So we’re more willing to take stronger action whenever we see repeated violations.”
    It goes without saying that if you get a warning from Google, then you must immediately make sure that henceforth all your SEO activities are completely white hat. You must also keep a close watch on your backlinking profile in order to disavow any spam links immediately.
    “If a company were to be caught buying links, it would be interesting if, for example, you knew that it started in the middle of 2012 and ended in March 2013, if a company were to go back and disavow every single link that they had gotten in 2012, that’s a pretty monumentally epic large action,” he continued. “So that the sort of thing where company is willing to say, “You know what, we might’ve had good links for a number of years and then we had really bad advice and someone did everything wrong for a few months, maybe up to year, so just to be safe let’s just disavow everything in that time frame.” That’s a pretty radical action and that’s the sort of thing where we heard back on a reconsideration request that someone had taken that kind of a strong action, then we could look and say, “OK, this is something people are taking seriously.””


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