By formabilio

    Stuffed, filled up, soft. We are not describing a dessert but the projects requirements to enter What if, the 18th contest launched by the participatory design platform Formabilio. We are looking for the perfect upholstered furniture piece, the one you definitely “must” have at your place. Usually, to furnish the living room, you have to consider many aspects: the available space, the arrangement of the room furniture, its measurements and style... However, the fundamental aspect is the padding softness!

    Young and aspiring designers that enter the contest What if have to conceive the most comfortable upholstered furniture ever, respecting some fundamental requirements: projects must belong to the upholstered or padded furniture category (sofa, cushion, pouf, armchair, ottoman, footrest, chaise-longue, dormeuse, fouton, sofa bed, etc.) and be realizable with the materials - solid and panel wood, different finishing upholstered furniture - and technical capacity of Formabilio’s partner companies. Another essential requirement is the dimension of the packaging: in order to keep shipping costs low, it cannot be over 230 cm in length and 30 kg of weight (packaging included). Last but not least, all projects have to be easy to assemble and inspired by eco-design values.

    Projects can be submitted online from October 23rd, 2013 at 10.00 am CEST and by no later than November 20th,  2013 at 6.00 pm CET. Formabilio’s community can vote the projects until 6:00 pm CET on December 4th, 2013. Winners will be announced on December 18th, 2013.

    Finally, the technical Commission formed by representatives of Formabilio, manufacturers, communications and design experts, will select at least 2 projects to produce them. Following Formabilio’s philosophy, at least one must be chosen among the 10 most voted projects.  

    As always, Formabilio will produce the winning projects and designers will get 7% of our e-shop’s final sale price.



    For further information and to enter the contest:


    What’s more, Formabilio’s has announced the winners of the contest Count on me. Aim of this contest was to design reliable furniture or home accessories with a specific function.

    Among 109 competing projects, here are those that Formabilio will produce and sell online:

    TUSCIAO – Valet stand where you can also hang jackets, trousers, accessories thanks to three elements made of beech or oak and painted metal rod. Designer: Andrea Brugnera, 33 years old from Treviso.

    BRANDY – Thanks to the wide choice of patterns, this armchair is suited for different environments. Designer: 32 years old Giuseppe Gioia from Policoro (MT).

    Formabilio reserves also the right to verify the feasibility of following projects:

    MARY – Table in whitened ash with a container to store cutleries, dishes, etc. Designer: Luca Salomone, 25 years old, from Palermo.

    For further information about the winners:



    Formabilio.com, a furniture start-up with an ethical mind and an Italian heart.

    Born to turn Made in Italy Participatory design into a brand to export worldwide, Formabilio is a web platform promoting furniture design contests. Aspiring and professional designers can enter furniture and furnishing projects that will be produced by small Italian manufacturing companies and sold online on Formabilio shop


    Formabilio identifies the most sustainable and appealing projects to produce them. Based on crowdsourcing, Formabilio shares the results of his venture with all the people involved in the project, from the designers to manufacturing companies.

    Nowadays Formabilio community has 74.260 registered users, among whom 1.500 are designers for a total amount of 2.714 submitted projects.



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    We are a start-up with a business eye and ethical mind. We give shape to designers’ ideas thanks to the know-how of small Italian manufacturing companies. The resulting products tell the story of