Hyundai Bets Small and Customised Cars will Skirt Europe’s Downturn

    The Wall Street Journal
    By The Wall Street Journal

    A top-of-the-range BMW could surely leave a small Hyundai standing in a flat-out car race. When it comes to maneuvering a way through the crisis-hit European car market, the tread is very much on the other tire.

    Hyundai Motor Co. opened a car plant in the Czech Republic in 2008 when the financial crisis was already starting to hammer the global car industry.

    That turns out to have been pretty good timing for the South Korean car maker as its smaller, cheaper models have found a ready market among Europe's cash-strapped consumers.

    By: Leos Rousek
    Posted: June 12, 2013, 2:40 pm

    The Wall Street Journal

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