Last week we talked about how important forums and networking are to the success of your online marketing campaign. Networking can be done a variety of ways and forums are a great place to do it. You had the opportunity to learn a bit more about forums and networking to see the value in both.
Now that you know about the initial steps of online marketing it’s time to take it to the next level. This means learning to produce videos, viral content, and incorporate analytics. In this section you will also learn about lead aggregators and maximizing organic SEO.
Lead aggregators have pros and cons. They produce a large number of leads, but often those leads are not qualified. You really have to take a look at the lead aggregators you’re considering before you spend the money.
You’ve seen and likely clicked on widgets before. Widgets offer information or create an interactive experience with your visitors. You can create custom widgets to engage your visitors in a unique way. You don’t have to work for a major production company to make videos. Videos can be utilized in a variety of ways in your online marketing campaign.
The last area in this section you will have an opportunity to learn about is analytics. The beauty of online marketing is there is a way to track everything. When you know how well your ads are working, you know where to put your marketing effort. Google Analytics is the most widely known and used, so most of the information you learn will be about how to use this program.
Next week we’ll start delving in to how videos can enhance your website and the experience your visitors have. This will be broke into two weeks to help you feel confident with not only the benefits, but the creation process of videos.
Posted: March 25, 2013, 8:09 pm
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