Starting a new business takes a lot of research and planning. The marketing portion of your business plan is one of the most important parts of your overall business strategy. Successful marketing methods will turn a customer’s needs into a desire for your product or service.
Identify your Market
Market research is the first step in developing a marketing plan. Determine who your target customers are. The age, lifestyle and income levels of your prospective customers will have a direct affect on where you spend your advertising dollars.
What are your customers looking for? Check trade magazines for statistics and buying trends. Visit your library for local records, published surveys and reports pertaining to your business market. A neighborhood retail business will market differently than one with an international clientele. Known your target demographic and focus on marketing to them.