Last week we talked about PPC (Pay Per Click) advertising and how this form of advertising is the best cost wise. Because you only pay for the visitors who go to your site you can zero in on a specific target market to save money.
If you’re looking for ways to increase traffic to your site, link building can help. This includes not only links from your site, but links from outside sources. It is important to make sure the links are coming from quality websites so that your credibility is not harmed. There are several factors that determine the value of each link. It is important to consider these factors so that you know if the link is worth having. If you decide a link is hurting you, you can “unapproved” the link.
So, how do you build links that increase you page rank and traffic? Website directories are a great place to start. Don’t forget about local directories like your local Chamber of Commerce. There are thousands of directories online. If you submit your site to even a fraction of them, it will help drive traffic to your site.
When you read other websites and blogs, leave a comment before you go. Make sure your name and URL are part of your signature. This is a great way to build interest in your site. Make sure your comment is tactful and appropriate or you may get yourself in trouble.
This area concludes with information about link bait and competitor links. Engaging content and social networking are just a few ways to build links to your site. You can use humor, interviews, giveaways, and other techniques to draw attention to your site. There are a few websites that can help you check your links and ensure they’re working.
Next week we’ll move into a two week series on forums and networking. These are both essential to draw attention to your brand and grow your business.
Posted: February 23, 2013, 8:05 pm
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