Last week we talked about SEO (search engine optimization) and how important SEO techniques are to drive traffic to your site. This week we’re going to take a bit of that knowledge and see how it’s applied when you put up a PPC (pay-per-click) ad.
Pay-Per-Click (PPC) advertising is another aspect of promoting your business without going over your budget. The great thing about PPC is you only pay for the advertising you use. Google, MSN, Yahoo, and Facebook all offer PPC advertising. If you have considered PPC, but still have reservations, consider the pros and cons.
If you find that PPC is not working for you, you can stop your ad it at any time. PPC targets your customers better than you ever could with flyers. You will also see results quickly, and PPC measures your clicks so you can see how well it’s working. Some of the cons include having to keep an eye on your ads so that you don’t lose money.
Google AdWords is one of the most popular PPC programs. We’ll offer detailed instructions on how to set up Google AdWords with ease. The keywords you use in the ads are essential to the success of your ad.
Placement and target market strategies also help ensure your keywords are working. We recommend placing keywords in groups and gives examples and instructions about how to do that effectively.
As with any advertising campaign, it is important to set a budget that is reasonable. There are some things to consider before setting a budget for your PPC campaign. Once you determine a budget, the next step is to write an effective PPC ad. Consider headline, body copy, display URL, and destination URL before writing your ad. As with other components of your website, always make sure to test and measure the results. This will let you know if the ad is working and how to create future ads for optimal results. To learn more and fast forward your progress watch my guided tour
Next week we’re going to take a look at how link building can increase the success of your website. Link building refers to two different forms of links- inbound and outbound.
Posted: February 19, 2013, 5:37 pm
Business Finance Network is a business growth network providing small business owners and entrepreneurs access to all the tools, resources and support they need to grow their revenues and profits...