Last week we started our quest to build a reliable online marketing tool box by talking about search engines. This week we’re going to breakdown SEO and walk you through what SEO is and how it’s useful to your online marketing campaign.
If you have a website or blog, you’ve probably heard some chatter about search engine optimization (SEO). It might sound complicated, but it’s just a technique to get your site out there for people to see. This area covers everything from the basics of SEO to applying it to your site. The first thing you must realize is that SEO revolves around keywords.
The Google Keyword Tool is a great way to find keywords people are looking for. Use specific keywords and keyword groups to get the attention of people looking for information. Try to use keywords that are closely related to your business. Develop a list of keywords based on your business description, target market, location, and other industry topics. You then use the keyword tool to determine which ones get the most hits.
Work SEO techniques in to your current web copy to make it better. If your web copy is not get complete, use these strategies to create totally new content for your site. Focus on keyword density, fresh content, and easy formatting for optimal hits.
This area also covers page optimization. This is how you place keywords, not just in your articles, but throughout your site. There are a variety of places keywords can be optimally placed for better results. Off-page optimization involves links from quality, outside sources. You can also link pages within your blog or website.
Believe it or not, there are some things to avoid when posting content to your site. This also offers you the elements to leave out of your site. If you’re not confident in using SEO, consider outsourcing your SEO needs for the best results.
Next week we’re going to talk about Pay-Per-Click ads and how these ads are the best ads to drive traffic to your site.
Posted: February 10, 2013, 9:31 pm
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