Last week we wrapped up section two and all the elements you should consider when building your online presence. More specifically, last week was about Clickbank and how affiliates can help you sell. This week we’re going to start with information about basic online marketing tools. Every great carpenter has a tool box full. Search engines are one of those tools.
So, you’ve got a great website and some great articles, how do you get the attention of popular search engines? If you want organic traffic from people searching for information, you have to get the attention of crawlers looking for results. These crawlers use elements such as age, relevance, quality, and expertise to determine higher results. One way to draw a web crawler’s attention is to use SEO content. Here we give readers a list of definitions related to SEO. You will learn terms such as 301 redirect, anchor text, black hat, and stop words, just to name a few. Understanding these terms can help you gear your articles for SEO and increase web traffic.
It is also helpful to have an online resource kit to help you track and measure your blog or website. There are a variety of tools available for download to help you keep track of your standings with search engines. There are three main types of search results discussed included: organic, local, and paid listings. There are specific ways to get your site to pop up high in each of these listings.
Submit your site to various search engines to ensure more hits. The registering process is simple and totally free. Local listings even allow customers to rate your business and post reviews, which can be a big boost for your business. Our information includes addresses where you can submit your website.
Always use tactics that are ethical and proper. You can’t cheat the system or cut corners when building your online traffic. These underhanded tactics will get you in trouble with popular search engines. Good content and hard work is the best way to achieve your goals. To learn more and fast forward your progress, watch my guided tour:
Next week we’re going to continue to build our online marketing tool box. We’ll take you through the world of SEO and what it all means. Next week we’ll discuss the basics and more.
Posted: February 4, 2013, 3:37 pm
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