U.S. ATHLETES GO FOR THE GOLD WITH HELP FROM BMW
Renowned for high performance, BMW earned its standout reputation through the glory of competition. Now, a fresh crop of world-class athletes will get the same opportunity – some with a helping hand from The Ultimate Driving Machine® – at the 2012 London Olympic Games, taking place July 27–August 12.
As the Official Mobility Provider Partner of the United States Olympic Committee through 2016, BMW is providing thousands of vehicles for use at the London Games. Gas, diesel, hybrid and zero-emissions vehicles
– as well as motorcycles and bicycles – will be on hand to transport athletes, dignitaries and Olympic officials this summer. BMW's record of sustainability is a natural fit for the first sustainable Olympic and Paralympic Games.
In addition to its Proud Partner status, BMW also provides support for four National Governing Bodies: USA Swimming, USA Track & Field, USA Bobsled & Skeleton and US Speedskating. Extending beyond sponsorship dollars, BMW is supplying advanced technology and research to support and help improve the performance of many of these athletes.
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Posted: June 18, 2012, 10:11 pm
Ultimate performance it's the least we expect. Team spirit. Readiness to experiment. Perfectionism. With one goal: to surpass the highest demands. Yours. Ours. And the road's. There's nothing we...