Google incorporated founded in September 4, 1998, is a global technology company focused on improving the ways people connect with information.
The Company generates revenue primarily by delivering online advertising. As of December 31, 2011, the Company’s business was focused on areas, such as search, advertising, operating systems and platforms, and enterprise.
Businesses use its AdWords program to promote their products and services with targeted advertising. In addition, the third parties that comprise the Google Search The Company maintains an index of Websites and other online content, and makes it available through its search engine to anyone with an Internet connection. Its search technologies sort through information to deliver relevant search results in response to user queries.
The Company integrates features into its search service and offer specialized search services to help users tailor their search. In January 2012, the Company launched Search plus Your World. When a user performs a signed-in search on Google, the user’s results page may include Google+ content from people that the user is close to (or might be interested in following). Relevant Google+ profiles and Google+ pages related to a specific topic or area of interest may also appear on a user’s results page.
Advertising includes Google Search, Google Display, Google Mobile and Google Local. AdWords is the Company’s auction-based advertising program, which delivers advertisements that are relevant to search queries or Web content that they are a form of information in their own right.
With AdWords, advertisers create text-based advertisements that then appear beside related search results or Web content on its Websites and on partner Websites in its Google Network