Achilles Design is a Belgian design office specialized in strategic design for a broad range of industries. Strategic, meaning that each project is approached from the relationship between product, brand and service. These are strongly tied to each other and it is there where true innovation can be found. In this process, the user stands central, and it is the ultimate goal to make their experience as positive as possible. A positive experience with products and services leads to a positive experience with a brand and strengthens the brand image. The brand image and the relationship between the client and the brand are important factors in the innovation process.
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