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3 Fundamental Website Analytics to Enhance Digital Strategy
30 days or older
Posted on Thu, May 23, 2013
Having a great website, one that is built based on innovative design solutions and SEO best practices, is only one step to generating a solid ROI for online marketing efforts. What on the website causes visitors to turn into leads? What really makes the phone ring? What is the best online marketing and communications strategy to use for generating sales? The safest and most effective way to answer these questions, and many others, is to rely on website analytics. This tactic, in addition to other proven marketing strategies, can help your business become successful and efficient with limited marketing dollars. Marketing Profs has outlined three pieces of website data that can really shape online marketing efforts.....
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