Social reach can appear a rather vague metric and, as such, is often overlooked by businesses using social media marketing. However, it is a very important figure because it indicates the true growth in brand awareness achieved through sites like Facebook and Twitter. It is the overall audience of clients and prospects that a brand can reach through its combined social footprint. Or in other words your total audience.
One of the best ways to improve the effectiveness of your social media marketing is to expand your audience. A bigger audience means more people to read your content, to notice who you are and what you do, and ultimately increasing the number of leads your business generates.
So how can businesses continue to extend their social reach and increase their chances of gaining warm, or even piping hot, leads?